Shopping for a mobile plan usually comes down to one question: Sunrise or Swisscom? Sunrise is the long-standing challenger, strengthened by its merger with UPC and firmly established as the number 2 operator. A Sunrise plan suits you if you want a large national network, premium services and a price that is often friendlier than Swisscom's.
With an overall score of 4.2/5*, Sunrise is priced more attractively than Swisscom. That makes it an appealing premium alternative if you want a major operator without paying top dollar. The network is high quality, though not the very best: it is excellent and covers most of Switzerland, but sits a small step behind Swisscom.
Today the Sunrise network delivers a very solid connection across by far the largest part of the country. Coverage is best understood as two different realities.
In cities, agglomerations and transport hubs, the network shines. Major urban centres, Swiss motorways and rail lines enjoy ultra-fast 5G. Bandwidth there is stable and ideal for demanding uses such as 4K streaming or working on the move.
Outside the cities and in rural regions, Sunrise relies on a hybrid approach (basic 5G or 4G+) to cover the countryside and the mountains. This guarantees excellent reception for calls and internet, even if peak speeds are somewhat lower.
Independent tests back this up: the network is rated "very good", based on successive rounds of the well-known Connect network test and on Opensignal reports, which have awarded Sunrise its "Outstanding" badge several times.
And it keeps moving: Sunrise is currently rolling out the latest generation of 5G antennas nationwide. This major expansion is meant to improve signal quality further and give every user steadier, stronger coverage.
On platforms such as Trustpilot, Sunrise holds an overall score of 1.2/5. That is a low figure, and there are reasons for it: people who post there have usually run into something specific, such as billing problems, frustration after the UPC merger or long waits on the phone support line. If you are annoyed by a billing error or a customer service team that is hard to reach, you have every right to be.
It helps to look at the scale. Sunrise serves a huge number of customers every day, and at that size mishaps are bound to happen, and they are very annoying for those affected. On top of that, review platforms tend to attract complaints, because people go there looking for help or to be heard. The picture there therefore does not capture the whole experience, though that does not make the criticism go away.
In Sunrise Shops, Google ratings are often between 4.2 and 4.5/5. In store, even complex requests can be sorted out on the spot. The distinction matters: a one-off annoyance is not the same as support that is permanently hard to reach, or billing errors that keep recurring. The latter are real, structural weaknesses that you should take seriously when choosing a provider.
The customer area and the "My Sunrise" app are very comprehensive. You can handle everything online: keep an eye on your data usage, adjust roaming options abroad or pay bills in a few clicks, with no waiting around.
Sunrise also sees itself as a premium provider that listens to its customers. The phone hotline is completely free for customers (number 0800 707 707) and is staffed by advisers who are reachable during long opening hours. For personal advice or hands-on help with device problems, the provider relies on its wide network of Sunrise Shops across Switzerland.
Pros: modern, smooth online account management, a free hotline and plenty of physical shops for face-to-face contact.
Con: since the UPC merger, phone support has sometimes suffered from uneven waiting times at peak hours.
Sunrise is an excellent choice if you like to do everything yourself online but value the reassurance of comprehensive, free personal support when you need it.
With a Sunrise mobile plan, it is the contract terms you should check closely, not the network. The main plans, especially the featured subscriptions and promotional offers, are often tied to a minimum term of 12 to 24 months. That is standard for a provider of this size, but not ideal if you switch often or want maximum flexibility.
For cancellation, the rule is simple: the notice period is 60 days to the end of a month. So plan ahead and do not wait until the last minute. If you switch providers, Sunrise also takes care of transferring your number. Moving to a Sunrise phone plan without losing your current number is a straightforward, transparent process handled directly by the provider.
Sunrise runs a high-quality network of its own with very solid 5G coverage across most of the country. Its positioning is balanced: a Sunrise plan sits neatly between Salt and Swisscom. It is a credible alternative to Swisscom, perfect if you want a big national provider without paying the highest price. The stable network also convinces demanding users. Sunrise handles number porting fully, simply and free of charge. And as a major player in the telecoms market, the brand has been greatly strengthened by its size since the UPC merger.
Main plans and many promotions very often require a 24-month contract, plus a 60-day notice period that must be timed to the end of a month. Outside promotions, prices are high and often above those of pure low-cost brands. Contract flexibility is lower than with digital-only providers, which matters if you want maximum freedom. And if you only look for the lowest price on the market, Sunrise is not always the best fit in the low-cost segment.
If you are torn between Sunrise and Swisscom, Sunrise offers a strong argument. A Sunrise plan is great if you want a large national network, a premium experience and a price that is usually lower than Swisscom's. It is a very solid compromise for users who want higher quality without the top prices of the Swiss market. Compare the Sunrise plans above now and secure the right deal for you.
Usually, yes. Sunrise is priced below Swisscom but remains a premium provider. Outside promotions, its regular prices are often higher than those of pure low-cost brands.
The network is considered very good. In cities, agglomerations and transport hubs you get fast 5G coverage, while in the countryside and mountains Sunrise uses basic 5G or 4G+. In our assessment it sits a small step behind Swisscom.
Yes. For the main plans and many promotional offers, the minimum term is usually 12 to 24 months. Check the exact conditions before signing up.
The notice period is 60 days to the end of a month. So make sure you cancel well in advance.
Yes. When you switch provider, Sunrise handles number porting fully, simply and free of charge.
*This ranking is based on our internal rating system. Through an AI-assisted analysis that weights our data by criteria such as price, network performance, roaming and customer service, we aim to give you a fair and independent assessment.
The prices shown are updated regularly and may not reflect all current special offers from the operators.
